RICH ROLL x TEN THOUSAND

Collection launch event

Over a year in the making, countless prototypes, miles tested and
creative meetings later, we are stoked to announce our collaboration
with the ultra-endurance athlete, wellness & plant-based nutrition
advocate, notable author and podcaster, and transformative example
of courageous and healthy living, Rich Roll.

This limited-edition capsule isn’t launching for a few weeks but we’re
opening registration for a live celebration of the collection in New York
City on October 9th. The event will include a 4-mile community run
through Central Park followed by an intimate podcast-style conversation between Rich and a special guest.