Ten Thousand represents a stoic dedication to continuous improvement. Every day faster, every day stronger, every day better than yesterday. We don’t believe in overnight success, miracle drugs, cure-alls, quick-fixes or short-cuts. We believe in works in progress. We believe in the value of our failures. We believe in dusting off, and getting back up. We believe in grit, tenacity and grinding. We know that there are no flashbulbs at the end of our runs and no microphones waiting to be shoved in our faces after a set. All that awaits is another mile, another rep, another shot at your personal best and eventually, a better, stronger you.
Better than yesterday
TEST. ITERATE. REPEAT.
The only way to become the best is to work with the best. To create gear that’s built to perform at the highest levels, we collaborate with a team of some of the most obsessed and passionate athletes in the world – from pro CrossFitters to record-holding endurance runners – on the design, development, and testing of our gear. Ultimately, our goal is simple: to create gear worthy of the world’s top athletes.
DESIGN WITH PURPOSE
No BS. No gimmicks. No endless scrolling through indistinguishable products. We pared back our line to create a system of gear that’s perfectly designed for all the ways you train. Instead of chasing fads, our mindset is simple: classic quality and technical mastery for the best gear possible.
Before each and every launch, we put our brand new products through a rigorous quality testing process to ensure your gear is ready for anything you can throw at it. Whether you’re powerlifting, running, or anything in between, we’ve ensured that every inch of your gear will perform at peak capacity for years to come.
From the gym to the track to the trail and back, we guarantee our gear is ready for years of wear and tear. Every product has been tested to withstand over 100 pounds of pressure per square inch to ensure it can be pushed, pulled and beaten — and still come back for more.
All of our gear has gone through testing to withstand over 10,000 anti-abrasion cycles. That means no barbell is too rough and no challenge is too intense. Scrapes and scratches are no match.
We put our gear through the wringer, through the wash, and back again. Each style endures over a year’s worth of washes and over 2 times more than the industry standard, to ensure our perfect fit never wavers. The result is gear that will hold its shape while delivering great performance for years to come.
FIVE-STARS ALL AROUND
To create the world's best training gear, we develop each and every product in collaboration with a team of elite athletes across all modalities. We incorporate their invaluable feedback and insights into each step of the product development process, but at the end of the day, it's your opinion that matters. With over 30,000 five-star reviews, we think we're onto something.