Follow Obsession

Limited Edition Collection
While supplies last

Creator and athlete Zach Pogrob, also known as Behavior Hack, has built a loyal community with his motivational content centered around the concept of “Follow Obsession”. From fitness and business to relationships and personal betterment, Zach believes the path to unlimited growth and fulfillment can be found through clear goal-setting and an unbreakable commitment to consistent action over the long term.

“Obsession isn’t a candle you keep burning,
it’s a wildfire you try to control.”

- Zach Pogrob

With a clean, minimal aesthetic and dedication to continuous improvement, his brand and mentality align closely with Ten Thousand’s Better Than Yesterday ethos. Kit up in the Follow Obsession Edition Versatile Tank, Durable Shirt, Interval Short, and Foundation Short, featuring custom-designed graphics.


When will my order arrive?

All orders will be printed-to-order and shipped within two to three weeks. 

Why will it take two weeks?

Since everything is printed-to-order with the limited edition graphics at the time of your purchase, it can take us at least two weeks to print the gear and get your gear in your hands. 

Is there a size chart?

Yes. Click on the Find Your Fit button next to each product above to check out measurements and photos for each size. Please note this before purchasing as items on this pop-up store are not eligible for returns or exchanges.

Can I return or exchange my items?

All limited edition gear sales are final and not eligible for returns or exchanges.

Who should I contact with questions?

Please reach out to with any questions about your order. 

Why didn't my coupon/discount code work?

Limited edition gear is not eligible for coupons or discounts from the main Ten Thousand store.